For decades the beauty industry was a dark and secret place. Most of us still can’t pronounce the majority of ingredients listed in beauty products. But, some brands are trying to step away from this and become more transparent. Finally.
Listening to what consumers have been demanding for years now, countless brands are making the switch and joining the clean movement. This means they’re looking at manufacturing, ingredients, and packaging under a more conscious lens. With more and more brands ditching harmful toxins and hard-to-pronounce ingredients, everyone can probably mention one or two labels they feel strongly connected to.
Of course, while we know there are many more clean brands you love, we’re going to start with the most popular ones. But we wanted to bring in the GR8NESS community and learn more about the brands you believe are getting the clean beauty movement right.