Common Mistakes You’re Making with Foundation

Does your cover-up always need a touch-up? While the name foundation suggests a primary step, any makeup guru will tell you that foundation is not only a base but often an integral component to creating a cohesive and seamless look. But, getting your foundation game perfect every day can be challenging.

Why do so many of us struggle with our foundation? I mean, if you walk into an Ulta or Sephora, you’re instantly inundated by hundreds of options for shade, brand, and coverage. With so many options, where is the disconnect?

Follow our guide below to find out what your foundation routine might be missing, and what you can do about it.

Can’t Find a Match?

Matching your foundation can be very tricky and easy to mess up. This can happen from the moment of purchase, or over time as skin color changes. Try this checklist before purchasing a foundation.

• Get matched by a pro makeup artist
• Ask for a sample if possible before buying
• Do a selfie test with flash
• Test in natural light outdoors

Tip: Rework old shades by adding and mixing darker/lighter shades of foundation or concealer to blend into a custom hue.

Cracking Up or Flaking Off?

If cracking or flaking are your challenges, try these makeup tricks:

• Moisturize regularly
• Incorporate a serum before
• Exfoliate often
• Pick up a primer
• Use sunscreen daily

A Little Too Extra?

Is makeup rubbing off on your clothes or feeling a little cakey? We’ve got some GR8 tips for that too:

• Experiment with different coverage
• Use a fine-haired makeup brush for application
• Dab makeup from excess on container either on the lid or top opening onto the brush (do not pour from bottle) or pour a small amount onto the cap
• Tap lightly to apply gradually around the face
• Make sure to blend

Tip: Still too, cakey? Pick up a dewy misting spray to set.

Need to Investigate?

Have you taken note of the ingredients in your products and how they interact with your skin? Take a minute to:

• Check the expiration date
• Look out for ingredients to avoid
• Make sure you’re cleaning your brushes properly

Settled on Consistency?

Does it feel like no matter what, certain foundations sit inefficiently on your face or don’t go well with your skin type? Try these recommendations for each type:

• Oily skin: Matte formulas, oil-free, long-wear
• Dry Skin: Cream formulas, satin finish, liquid
• Sensitive skin: Hypoallergenic formulas, sheer finish, powder

Tip: Play with different consistencies and how they oxidize with your skin. Combine different consistencies for a tailored result.

The Foundation to Foundation

As we age, our hormones evolve, and our skin adapts to our environment and our practices in attending to it. This GR8LY impacts the finish and wear of our foundation. Taking care of our skin is a GR8 way to ensure the best canvas for application, and always a self-care staple.