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GR8NESS expert Expert Reviewed
A young woman applies cruelty-free makeup
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Cruelty-Free Makeup Brands You Must Know

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If you searched for cruelty-free makeup brands a few years ago, you probably found a handful of companies not testing on animals. Fast forward to today, and hundreds of cruelty-free makeup brands offer high-quality products at every price point. From drugstore makeup brands to high-end, luxury brands, cruelty-free makeup is starting to be the norm.

Cruelty-free means these products were developed without any testing on animals. Some companies are taking it a step further, looking into plant-based and synthetic ingredients to offer you vegan products, which means their products don’t include any animal-derived components. To find cruelty-free brands, look for the “cruelty-free bunny” icon on the package.

Milani

Milani is dedicated to high-quality, luxury makeup products available at an affordable price. From eyeliners to lipsticks and to-die-for eye shadow palettes, Milani has everything a makeup lover has ever dreamed of. Not only are their products 100% cruelty-free, but they’re also vegan, making them one of the most beloved makeup brands for those looking for holistic makeup products.

Too Faced

Too Faced loves animals, and as part of their mission statement, they do not test on animals – ever. All of their products are totally cruelty-free. While not all of their products are vegan, they do have an extensive list of vegan products that range from makeup sprays, lipsticks, and makeup finishing powders.

Tarte

Inspired by the power of nature, Tarte offers cruelty-free makeup products that are also paraben- and gluten-free products, all formulated with rich mineral oils. Not all of Tarte’s products are vegan-friendly, but a quick search of their vegan selection results in more than 195 products, enough to make any vegan-makeup lover’s heart skip a beat.

Becca

Owned by Estee Lauder, Becca offers high-quality makeup products. Everyone has fallen in love with their base products: highlighters, bronzers, foundations, and blushes. Becca has openly said that it is, and will forever be, a cruelty-free company. However, they do not claim to be vegan or gluten-free. They also have a long list of paraben-free products.

IT Cosmetics

Developed by Jamie Kern Lima, IT Cosmetics provides women with something more than cover-up makeup. Jamie wanted to help others struggling with skin issues such as rosacea, which she also struggles with. IT Cosmetics focuses on giving you a flawless look while also treating the skin at the same time. IT Cosmetics considers itself a cruelty-free company, even though they’re owned by L’Oréal, a company that still tests on animals for some brands.

BareMinerals

Owned by Bare Escentuals, BareMinerals became extremely popular thanks to their mineral foundation. At the moment, BareMinerals does not test on animals, nor do they work with any manufacturers that do animal testing. Keep in mind, they do sell natural hair brushes made of goat and pony. However, the company claims no animals are harmed in the process. They do offer a variety of high-quality synthetic brushes as well.

Nyx

Despite being acquired by L’Oréal, Nyx remains a cruelty-free company. One of the most popular high-quality drugstore makeup brands, they offer a wide range of makeup products from foundations and bold lipsticks to brow powders and makeup brushes. They do have a pledge to provide more conscientious choices, which is why Nyx’s selection of vegan products continues to grow over time.

W3LL PEOPLE

One of the top green-friendly makeup brands in the market. Offering high-quality makeup that is free of petrochemicals, GMOs, parabens, preservatives, dyes, fragrances, nanoparticles, phthalates, glycols, and sulfate. W3LL PEOPLE offers only plant-based makeup, that’s never tested on animals or contains any animal ingredients.

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Geraldine
GR8NESS Writer
Geraldine is a GR8NESS Contributing Editor who writes about self care, clean makeup and beauty, mental health, and relationships – as well as natural remedies and fitness. She’s a coffee enthusiast with Venezuelan roots, a former ballerina, and the sunscreen patrol. Most of the time, you can find her working on her skincare routine or trying a new dance workout.
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