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Body
We celebrate all shapes and sizes because we see nothing but beauty.
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Life
GR8NESS isn’t something you do; it’s how you live.
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Mind
Infuse mindfulness and awareness into everything you do.
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Self Care
Refresh, renew, and reconnect with your inner self to nurture your wellbeing.
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Soul
Connect with all of humanity and discover your true self.
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Body
We celebrate all shapes and sizes because we see nothing but beauty.
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A life in motion is a life well lived. Move. Discover. Grow.
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True health lies in finding the perfect balance of mind, body, and spirit.
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Chronic pain can be debilitating. Regain control of your body and mind.
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Remedies sourced from nature help heal pains, both seen and unseen.
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Feed your body properly and you’ll nurture more than just the physical.
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Life
GR8NESS isn’t something you do; it’s how you live.
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Ease the way you move through life with simplicity and intelligence.
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Strengthening your relationships helps you celebrate who you’ve become.
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Raising children is the job of a lifetime. And you never get to retire.
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Our planet is a marvelous gift. Become the change the world needs by helping it heal.
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They’re an extended part of your family. Care for them the way they deserve.
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Mind
Infuse mindfulness and awareness into everything you do.
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While you cannot escape the stresses of life, you can find shelter inside yourself.
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Calming anxiety, easing depression, and discovering peace of mind are within your grasp.
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Everyday tools, training, and techniques to convince your brain it can be so much more.
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From mantras for self-love to changing the way you look at wellness.
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Self Care
Refresh, renew, and reconnect with your inner self to nurture your wellbeing.
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The journey of self-discovery is never-ending. Embrace your journey.
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Feeling good about your outside impacts how you feel about your inside. Feel beautiful both ways.
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Soul
Connect with all of humanity and discover your true self.
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Dive into your practice and experience something new every day. Give your mind some space to grow.
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Feed your mind with powerful positive statements to help you believe in yourself.
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In a fast-paced world, sometimes the best thing you can do is to breathe.
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Makeup & Beauty
Try on a Gr8 new look! Get beauty and makeup tips and tricks that'll make you feel gorgeous - whether going out, working hard, or staying in.

Start Here for GR8ER Makeup

Welcome to the GR8NESS category for your makeup curiosities. Here, we’ll dive into the colorful palette of information surrounding the conversation of modern makeup and beauty. We’ll get into all things trending, and it’s our goal to provide you with the information you need to form a routine you’re happy and comfortable with.

We believe skincare and makeup go hand in hand, and that beauty is influenced by more than what you’ll find on the shelf. This space explores makeup with a partially holistic lens that promotes natural, clean, ethical, and sustainable beauty for all.

What's Hot
GR8NESS expert Expert Reviewed
Non-comedogenic foundation being applied to a woman's face
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The Best Non-Comedogenic Foundations

Clear skin does not come so easy for all of us. Makeup is essential for most women for a confidence boost and if you have somewhere special to go. Yet, most women make the same mistakes with foundation repeatedly. Non-comedogenic foundations are a must for ladies struggling with acne to cover blemishes and bumps....
GR8NESS expert Expert Reviewed
Image by Garin Chadwick / Unsplash

I Hate My Microblading. What Now?

Eyebrows are a prominent feature on the face, and women have been taking active notice for thousands of years. As natural beauties of our unique features, eyebrows are a feature worth enhancing and embracing for every person, should someone choose. In efforts to groom eyebrow hair according to preference, common...
GR8NESS expert Expert Reviewed
An informed young woman says no to toxic makeup ingredients

Makeup Ingredients to Avoid [Infographic]

Pick up any product from your makeup bag and do your best to read through the ingredients. Most likely, the only one you’ll recognize is “water.” For decades, makeup products have been known to contain questionable or harmful chemicals that eventually find their way into our bodies. And, these are...
GR8NESS expert Expert Reviewed
Image by Gary Bendig  / Unsplash

7 Makeup Brands That Are Still Animal Testing

Makeup is a tool that we use to look and feel our best, but is it worth the expense of animal testing? Theories on why animal testing is still happening are complicated with laws about buying and selling across nations. Right now, initiatives for a global ban are happening. Though,...
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GR8NESS expert Expert Reviewed
Image by Engin Akyurt / Pexels

The Beauty of Going Makeup-Free [Video]

From berries to color lips to and burnt ash to highlight eyes, to makeup made of lead ore and copper, makeup has been used to enhance women’s, and sometimes men’s, appearance for thousands of years. Some love makeup, and some hate it. If you are a makeup wearer, can you...
GR8NESS expert Expert Reviewed

10 Clean Beauty Products We Can’t Wait to Try in 2020 [Slideshow]

Clean beauty products are catching on, as consumers become more aware of harmful ingredients in many makeup brands. Dangerous ingredients include Parabens, which disrupt your hormones, synthetic fragrances that can cause allergic reactions, formaldehyde, mineral oils, and so much more. If you're on board with ridding your beauty regimen of...
GR8NESS expert Expert Reviewed
Image by thevisualsyouneed / Shutterstock

Are Primers Really Necessary for Long Lasting Makeup Looks? [Poll]

This moment in the makeup industry is one for everyone. With all of the astonishing things that makeup can do as of 2020, one component that is habitually sought after, are longwear looks. Whether you're into creative, high fashion, editorial looks, or a clean matte everyday face—some might agree that...
GR8NESS expert Expert Reviewed

5 Must-Follow Men Makeup Instagram Stars [Slideshow]

Instagram is home to many artists and makeup artists. Makeup artists have populated by the thousands on the platform, but among those with entrepreneurial sense and groundbreaking influence are the well-known men of makeup. The Remarkable Relationship Between Beauty and Instagram You're a few well-edited tutorials from practicing your way...
GR8NESS expert Expert Reviewed
Image by Gary Bendig  / Unsplash

7 Makeup Brands That Are Still Animal Testing

Makeup is a tool that we use to look and feel our best, but is it worth the expense of animal testing? Theories on why animal testing is still happening are complicated with laws about buying and selling across nations. Right now, initiatives for a global ban are happening. Though,...
GR8NESS expert Expert Reviewed

Best BB, CC and DD Creams for Him & Her

If you're one of the many that see the double lettering on makeup and skincare packaging and think: I have no idea what these letters stand for, you're not alone. With so many products on the market, who has the time to comb through them and determine the best? We...
GR8NESS expert Expert Reviewed

7 Valentine’s Day Makeup Looks for Under $40

Quick! There’s not much time before Valentine’s Day. Get ready for your date night, or if you’re planning on celebrating solo, rock your best makeup look that will dazzle everyone around you. These beautiful Valentine’s Day makeup looks are all red-carpet worthy and are all less than $40. Need we...

Here at GR8NESS, we regard the concept of makeup and beauty as a self-care accessory. We believe in the natural and unique beauty that each person has, and that the choice to make any additions to it is entirely optional, and not a necessity. Feeling confident in one’s own skin is a personal and delicate matter that should never be imposed upon a person. One, because it’s just rude, and two—because it’s just silly. We are truly distinctive in our unique physical attributes, and no two faces are the same. Not even twins.

That said, if you’ve found yourself here in our makeup and beauty corner, welcome. We like to think of this space as both a creative platform and an informative environment. It’s no secret that the beauty industry yields ever-emerging tips, trick, perspectives, and beyond. We’re here to tackle it all in hopes of providing you with the information you need to form a beauty routine that feels right for you.

Skincare

We stand firm in the notion that skincare is self care. When treated with care and attention, skin can make us feel our most radiant, healthy selves. Feeling good about the way your skin looks is one thing, but taking measures to protect your skin for overall health? That’s an extra dose of self care. Protecting your skin from environmental factors such as the sun is critical for avoiding deadly skin disease, discomfort, and premature aging.

In this space, it is our aim to present you with advancements in beauty such as trends in products, tools, methods, and more. We’ll share what the experts have to say, and the statistics. We are not driven by any bias, so you can expect a fair weigh-in on new and upcoming skincare, as well as what’s hitting the revolving door on its way out.

At GR8NESS, we place an importance on natural products, remedies, and treatments. We’ll go beyond these, but we think it’s important to consider the quality and sustainability of the products or practices we use on our bodies. We’ll explore past products themselves and reach into other areas that affect our skin like diet and nutrition.

Makeup

Apart from skincare, this section is your go-to for the backstory on makeup trends. Backstory might be a strange way to put it, but how many times have you looked into a makeup product or trend only to find completely sponsored content, or the opinion of a person you’re unsure you can rely on?

Consider us your middle man in breaking down the latest in makeup and beauty, without bias. We’ll explore beyond trends themselves, forming conversations around them as a whole. In fact, we fully encourage you to join as we prompt questions for you to share your own opinion. If you’re ever curious about something related to makeup and don’t find it here, drop it in our suggestion box so we can start up a conversation, together.

As we evolve our GR8NESS way, we maintain that beauty is truly an abstract concept. There are so many ways to feel beautiful. If makeup helps to enhance this feeling for you, we’re here for it. If you’re simply inspired by makeup and feel it gets your creative muscles going, we’re here for it. If you absolutely cannot stand makeup but you’re just curious, we’re here for it. If skincare is your only idea of makeup, we’re here for it.

However the idea of makeup and beauty feels to you is cool with us. Our only grounds are providing our community with a space that is not limiting in perception, and welcomes all forms of self care. Here you’ll experience insights into various perceptions and approaches to beauty. Be sure to note though, if DIY, cruelty-free or clean ingredients are your thing, you’ll feel right at home here.

It is our specific goal to present as much information that links health and beauty together, so that you can make informed choices that are as equally good for you as they look on you.

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