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GR8NESS expert Expert Reviewed
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7 Makeup Brands That Are Still Animal Testing

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Makeup is a tool that we use to look and feel our best, but is it worth the expense of animal testing?

Theories on why animal testing is still happening are complicated with laws about buying and selling across nations.

Right now, initiatives for a global ban are happening. Though, there is still much work to be done in terms of total abolishment for animal testing. Staying up to date on who is missing the opportunity to cut ties with animal cruelty is essential. Companies like PETA keep active watch, as well as seeking out alternative brands.

1. Estée Lauder

Referring to themselves as one of the first companies to eliminate animal testing, Estée Lauder publicly supports research for alternatives to animal testing but has not ceased the practice. The line for them is the inability to drop compliance with international requirements in other countries where they distribute products. Cruelty-free brands within Estée Lauder are Aveda, BECCA, Bumble and bumble, Le Labo, Smashbox, and Too Faced.

2. Clinique

Upon visiting Clinique’s customer care tab on their site, you might come across a statement that goes something like: “We do not conduct animal testing…except when required by law.” A celebrated, cruelty-free brand to rival some Clinique powerhouse products is Tarte Cosmetics.

3. Makeup Forever

Another company adhering to Chinese law that requires animal testing for the sale of products in China is Makeup Forever. They are owned by the parent company LVMH. Don’t miss out on bold pigments though, try ColourPop Cosmetics.

4. Maybelline

A drugstore beauty aisle staple, Maybelline still engages in animal testing. Maybelline states that they “do not” test on animals themselves, but does admit their products are still subject to animal testing in other countries. Try Wet n’ Wild for similar products that are not tested this way.

5. OPI

Once a cruelty-free company, OPI now animal tests as a result of being acquired by company Coty in 2010. They too sneakily state that they are above animal testing, only to reiterate the truth in misleading wording later in the statement. Give Urban Decay polishes a try instead.

6. Victoria’s Secret

Once a company that was not involved with animal testing. Lingerie giant Victoria’s Secret joined the list of companies who are animal testing as a result of selling overseas in China since being acquired by company L Brands. Try Lush as a cruelty-free option for bath and beauty needs.

7. Benefit

Falling under the umbrella of LVMH with Makeup Forever, Benefit Cosmetics is no stranger to animal testing. Similar to Clinique, they have manipulated verbiage in previous campaigns to confuse consumers about their animal testing policies. Try Too Faced as a suitable option for swapping out your products for cruelty-free ones.

Always Check the Updated Facts on Animal Testing

Most of the companies on this list are present due to them selling their products in China. As of now, companies who sell in China go through an approval process that involves testing animals like rabbits and guinea pigs. In the past year, information on the possibility that China may ban animal testing in 2020 began to circulate.

Efforts to work with the Institute for In Vitro Sciences for alternatives to animal testing have been approved and are in action. But as of right now, no changes to the laws have been made.

For more information on how you can join the movement against companies who refuse to go cruelty-free, stay up to date with PETA.  Visit our curated list for more brands who are making beauty waves without hurting animals.

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Amanda
GR8NESS Writer
Amanda is a GR8NESS contributing writer who lives in celebration of self care, and endeavors to approach all things with a student mentality. Her love for the study of self-development is rooted in fitness, holistic wellness, and skin care. She is an advocate for mental health; and hopes to connect others to their own way of daring to care.
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